Cold email fills the top of your pipeline. A conversion system of funnel pages, pre-call nurture, and show-rate optimization handles the rest. Fully managed for B2B service businesses tired of waiting on referrals.
Book Your Strategy CallYou only pay for booked calls. No retainer, no monthly minimum.
Personalization from actual website content, not templates.
$0 risk if we don't deliver. Performance-aligned pricing means you only pay for results.
Your business is actually good. Your clients get results, your referrals are solid, and when you're sitting across from the right person, you close.
The problem is getting in front of enough of the right people, consistently.
Right now your business grows when someone happens to refer you. You've probably tried a few things to fix that. Maybe you ran Google Ads and paid $70-$200 per click with barely anything in return. Maybe you hired an SEO agency that took months to deliver anything and disappeared after the invoice cleared. Maybe you tested cold email on your own, got around 1% response rate, and wrote it off as spam.
Every one of those experiences chips away at trust. And at this point, you're skeptical of anyone claiming they can solve this for you. That's completely reasonable. Over 63% of B2B service businesses have been burned by an agency at least once. The story usually goes the same way: wild promises, slow starts, vague reporting, and an invoice that never stopped coming.
Here's what I've noticed: the problem usually isn't the channel. It isn't Google Ads, it isn't cold email, it isn't SEO as a concept. The problem is how those channels get executed, and whether the person running them has any skin in the game when they don't.
I built Orivus around one idea: if I can't deliver results, I shouldn't get paid.
Let me describe what the average B2B service owner's outbound experience looks like.
You hear about a channel that's supposed to generate leads. You either hire someone to run it or try it yourself. The first few weeks feel promising. There's activity, reports, talk of "building momentum." Then the results don't show up. The reports get vague. The agency starts explaining why it's taking longer than expected.
By month three, you've spent $3,000 to $8,000 and have almost nothing to show for it. When you push back, you get more explanations. When you cancel, they keep the retainer for the month you gave notice.
You walk away thinking: "the only people making money in marketing are the marketers."
That's the pattern, and it repeats across every channel. Here's what actually causes it:
The average cold email campaign sends the same lazy, irrelevant, mass-sent messages to thousands of people with minor name-swap personalization. Around 1% response rate is the typical result, and most of those responses are "remove me from your list." That's not a cold email problem. That's an execution problem.
When an agency charges a flat retainer regardless of results, their incentive is to keep you on retainer, not to generate leads. The moment results plateau, they have no structural reason to fix it urgently.
Most agencies pick one angle for your outreach and run it. If that angle doesn't land, they tweak the subject line and call it A/B testing. They're not testing whether your offer is positioned correctly for the market. They're rearranging deck chairs.
The campaign runs in their accounts, on their tools, with their contacts. You can't verify anything. Communication breakdown is the #1 silent killer of agency relationships. Not bad ads, not bad copy. When you feel uninformed, you start looking for someone else.
The result is a cycle of wasted money, wasted time, and a growing belief that outbound just doesn't work for your business. It does. It's just rarely done right.
One offer, one message, generic personalization, sent in bulk, charged whether it works or not. The agency reports on opens and clicks. You wonder what any of it has to do with new clients.
Multiple different offer framings, each with message variants, AI that reads your prospect's actual website before writing a single word, and a pricing model that only charges when qualified leads get booked on your calendar.
The biggest mistake in B2B outreach isn't bad copywriting. It's picking one offer angle and stubbornly running it when the market is telling you it doesn't resonate. Most agencies never find this out because they're not structured to test at the offer level, only at the copy level.
What I built is a system that lets the market decide what resonates before you scale. We run fundamentally different framings of your service simultaneously, not variations of the same pitch. When one outperforms the others, we know something real about how your ICP thinks. Then we build on that.
Combined with AI personalization that references your prospect's specific frameworks, language, and recent content (not generic first-line icebreakers), this approach is built differently from the generic templates that fill most inboxes. The difference is execution quality: personalization, targeting, and offer testing.
That gap is not luck. It's what happens when execution quality actually matches the channel's potential.
We build a contact list of your exact ICP: the right industry, company size, role, and geography. Not purchased lists, not scraped garbage. Verified, decision-maker-level contacts at companies that have the budget and problem your service solves.
For B2B service businesses (IT consulting, accounting, law, cybersecurity, corporate training, insurance), this means targeting the business owner, managing partner, operations director, or whoever actually signs off on a new vendor relationship.
The email sending infrastructure is built from scratch in your account. Your emails reach inboxes, not spam folders. A poorly configured send domain can kill a campaign before the first reply comes in. We build this correctly from day one.
Before writing a single email, the system reads your prospect's actual website. Their service descriptions, their language, their stated frameworks, their unique positioning. The opening of every message is built from what's actually on their site, not a generic compliment or a name swap.
This is what separates a message that gets replied to from one that gets reported as spam. Personalization has to be genuine to work. If your prospect can tell it was auto-generated from a template, it's over.
Your prospects read emails that reference them specifically: their service model, their language, their positioning. Not a generic opener that could have been sent to anyone.
We write fundamentally different offers, different ways to frame the value your service delivers to this specific ICP. Each offer gets multiple message variants, giving us a full slate of campaigns running simultaneously. Once data shows a winner, we scale into it and retire the rest.
This isn't A/B testing subject lines. This is finding out what your market actually responds to at the positioning level. It's the difference between polishing a message that doesn't land and discovering the angle that does.
That learning is yours permanently, even if you later run outreach yourself or with a different team. You'll know which angle works.
We don't stop at the reply. We build the system that turns interested replies into booked calls. A landing page designed for cold traffic. A booking confirmation page with your video and case studies. Pre-call nurture emails that handle objections before the meeting. Pre-qualification questions that filter prospects and increase show rates.
Most outreach programs hand you a reply and wish you luck. Ours guides the prospect through a structured path from "I'm interested" to "I'm sitting in your calendar, ready to talk."
This conversion infrastructure is what separates a pipeline that generates replies from one that generates revenue.
By the time someone sits down with you, they've watched your video, read case studies, answered qualifying questions, and received value emails. They arrive pre-sold, pre-qualified, and ready to make a decision.
This is why performance-based pricing is only possible when the system is built this way. We can't guarantee results if we're guessing at the offer level or losing prospects between the reply and the call. The full pipeline is what makes the guarantee possible.
You only talk to prospects who are genuinely interested and already understand what you do. That changes the entire dynamic of the sales conversation.
With a running outreach system, you know how many qualified conversations are coming every month. You can plan capacity, adjust pricing, and grow with intention instead of hoping.
Eliminates the feast-or-famine cycle that makes it impossible to hire, invest, or plan more than 60 days ahead.
You don't write the emails, manage the sending infrastructure, handle responses, or monitor deliverability. I handle all of it. Your only job is to show up to the meetings that get booked.
Eliminates the 10-15 hours per week that "running outreach yourself" actually requires.
The pay-per-call option means you pay per qualified call that actually shows up on your calendar. Not per campaign launched, not per email sent. Per meeting.
Eliminates the core agency dynamic where they profit regardless of your outcomes.
Everything runs in your accounts. You can see every email sent, every reply received, every stat in real time. You're not waiting on a monthly PDF from someone who controls what you see.
Eliminates the "black box" problem that makes most agency relationships feel like throwing money into the dark.
The multi-offer testing framework isn't just a launch-month tactic. Every month we're learning more about how your ICP responds: which objections come up, which framings resonate, which timing gets replies. That knowledge compounds.
Eliminates the stagnation most outreach programs hit at month three when the agency runs out of ideas.
The conversion system pre-sells before the call. By the time a prospect sits down with you, they've watched your video, read your case studies, answered qualifying questions, and received nurture emails that handle common objections. They arrive informed, filtered, and ready to make a decision.
Eliminates the "cold call" feeling on booked meetings where you spend the first 15 minutes explaining who you are and what you do.
I want to be transparent about something before you go further.
Orivus is a newer operation. I don't have a wall of screenshots showing $3M in pipeline generated or a roster of Fortune 500 clients who'll take a reference call. What I have is a system built with genuine rigor, a pricing model that puts real skin in the game, and an understanding of why most outreach fails.
That transparency is intentional. Here's what the market data says, and what you can realistically expect.
The B2B lead generation services market was valued at $12.94 billion in 2024 and is projected to reach $27.4 billion by 2035. (Business Research Insights, 2025) That growth is being driven by businesses realizing that relying on referrals and inbound alone isn't a scalable acquisition strategy.
68% of B2B companies already use third-party lead generation services. (SalesHive / Adstra, 2025) The question isn't whether outreach works for B2B. It's whether the specific execution is good enough to justify the investment.
The agency track record speaks for itself: average annual client churn is 25% for full-service agencies and 49% for PPC agencies. Agencies that set realistic KPIs during onboarding achieve 15-20 percentage points better retention. (Focus Digital, 2026) That's why we define qualified lead criteria together before launch, not after.
44% of marketers cite email as their top lead generation channel. (Snov.io, 2025) The channel works. The execution is the variable.
I started Orivus because I kept seeing the same dynamic play out: talented business owners writing monthly checks to agencies that had no structural reason to deliver results. The agency invoiced. The client hoped. The results were usually modest and eventually disappointing.
The thing that always struck me was the pricing model. When an agency charges a flat retainer regardless of outcomes, they've already won. You're the one taking all the risk. If it works, great. If it doesn't, they explain why it takes more time and ask for another month.
I built Orivus around the opposite structure. Performance-based pricing means I only get paid when qualified leads get booked on your calendar. That alignment of incentives changes everything about how I approach a campaign, because I can't afford to send mediocre work out the door.
The system I run is the same one I'd want if I were in your seat: full visibility into every email and reply, AI personalization that's genuinely specific to each prospect, offer-level testing rather than just copy tweaks, and a clear definition of what "qualified" means before we start.
I'm personally involved in every campaign. This isn't a team of junior coordinators managing spreadsheets. It's me building and running the outreach with the same rigor I'd apply to my own business development.
"That's the only kind of agency relationship I was willing to offer."
By the end of the commitment period, we either hit the guaranteed number of qualified calls or we haven't held up our end. The structure is that clean.
Every deliverable listed above is included. You only pay for qualified calls that actually get booked on your calendar.
The in-house alternative: A full-time SDR costs $9,800 to $14,200 per month when you factor in salary, benefits, tools, and management time. Our outsourced program runs at a fraction of that cost.
The paid ads alternative: The average B2B cost per lead on Google Ads hit $70.11 in 2025. LinkedIn Ads run $75-$150 per lead. Before you've closed a single client, you've already spent thousands in ad spend alone, plus the agency fee on top.
Our approach: You pay per qualified call that gets booked on your calendar. The pricing is structured so I need this to work as much as you do. We'll walk through the specifics on the call.
You pay a per-call fee for each qualified call that shows up on your calendar, matched against your ICP criteria. Infrastructure setup fee applies. If calls don't come in, you don't pay.
Best for: B2B service businesses that want maximum results-alignment and only want to pay for actual meetings booked.
Book Your Strategy CallYou only pay for booked calls. A "qualified" call means a booked conversation with a business owner or decision-maker at a company that matches your ICP criteria, agreed upon before we start. You can verify every booking against that criteria in real time.
The guarantee isn't a marketing line. It's the structural reality of how the pricing model works. I can't collect if I don't deliver. That's the point.
Right now, 83% of agencies are expected to use AI for lead generation by 2026. (DesignRush, 2026) Most of them will use it the same way they use templates today, to send more generic messages faster. But there's a period before the market gets completely saturated with AI-generated outreach where genuinely personalized messages cut through in ways generic outreach can't.
That window is open now. It's narrowing.
There's also a capacity reality to acknowledge: running personalized campaigns the right way requires time and attention at the individual prospect level. I can onboard a limited number of new campaigns each month and still maintain the quality that makes this work. Once those slots are filled, the next available opening moves to the following month.
There's also a growth path worth noting: once cold email validates your offer and messaging, the same funnel infrastructure is ready for paid traffic. The landing pages, nurture sequences, and conversion system we build don't just work for cold email. They become the foundation you scale on with Google Ads, LinkedIn Ads, or any other channel. Cold email is the starting point because it's the fastest way to test, but the system we build is designed for what comes next.
If your business fits the profile (B2B service provider, $10K+/month, $2,000+ engagements, proven offer), the right move is a conversation to see if this makes sense for your specific situation.
No hard sell, no pressure. I'll ask about your current client acquisition situation, share what a campaign for your business would look like, and give you a straight answer on whether this is the right fit. If it's not, I'll tell you.
Cold email is spam when it's lazy, irrelevant, and mass-sent. That's most of what gets sent, and it's why the channel has the reputation it does.
What we send is different by design. Every message is written from the prospect's actual website content: their language, their positioning, their specific service model. A recipient reading one of our emails can tell it was written for them. That's not a subjective claim. It's what determines whether your message gets a reply or a spam report.
Personalization at this level isn't just ethical outreach. It's what separates a real response from the 1% you've probably seen before.
Because the pricing structure is different. When an agency charges a flat retainer, they profit whether you see results or not. That's the dynamic that produces empty promises and vague reporting.
Our model flips that. You pay per qualified meeting that actually shows up on your calendar. If calls don't come in, you don't pay. I'm taking the same risk you are.
Over 63% of B2B agency clients have been burned at least once. That's the baseline. The performance model is specifically designed so that "burned" isn't a possible outcome. I either deliver or I don't collect.
The average is terrible. The average campaign sends generic messages to loosely targeted lists with one offer and calls it personalization because it uses the person's first name.
The campaigns that produce fundamentally different results share three things in common: genuine personalization built from actual research on each prospect, tight ICP targeting so every recipient actually fits the profile, and offer-level testing so the message speaks to what the market cares about. Those aren't minor tweaks. They're the entire game.
Most campaigns are doing this wrong. Execution quality is the variable that matters.
Before we launch, we agree on your ICP criteria together: industry, company size, revenue range, and the specific role we're targeting. A qualified lead is a booked call with someone who meets those criteria. Not a reply that says "maybe later." Not a cold contact who opened three times. A scheduled conversation with the right type of person at the right type of company.
You can see every booking against those criteria in real time because the campaign runs in your accounts.
We work with B2B service businesses that have a proven offer and a ticket price above $2,000 per engagement. IT consulting, accounting, law firms, insurance agencies, cybersecurity firms, and corporate training providers are the sweet spot. The common thread is: high-value service, business-to-business, and a decision-maker who can be reached through direct outreach.
If you're not sure whether your business fits, the strategy call is the right place to find out.
We build it. List sourcing and verification is part of the setup phase. You provide the targeting criteria (which we develop together during onboarding) and we build the list from there. If you have an existing list you want us to use or add to, we can incorporate that as well.
The sending infrastructure, the campaign management platform, and the contact data are all set up under your ownership. You have admin access to everything from day one. You can see every email sent, every reply received, every stat in real time, not a summarized monthly report that shows what we want you to see.
When the engagement ends, everything stays with you. The list, the infrastructure, the campaign data. None of it walks out the door with us.
That's exactly why we built the conversion system into the pipeline. Pre-call nurture emails, video introductions, case studies, and pre-qualification questions all work together so prospects arrive informed and pre-sold. That said, if you're consistently getting meetings with the right people and still not closing, the issue is usually the sales conversation itself or a pricing/positioning mismatch. We provide video scripts and visual aids to help on that side too. That's a solvable problem.
Weeks 1 and 2 are infrastructure setup and list building. We typically start sending in week 3. First replies and bookings usually come in within the first two weeks of sends, so you're looking at booked calls in your calendar by week 4 or 5 in most cases.
You simply keep going as long as the calls are worth what you're paying. No commitment changes, no renegotiation. If the campaign is delivering results, you'll want to continue. If something isn't working, we talk about it and adjust, or you walk away with no penalty. The goal is to be the kind of agency relationship you've never had before: one where staying is purely about results.
Funnel pages are part of the pipeline we build. The VSL landing page, booking confirmation page, and pre-call nurture sequence are all included in the standard engagement. These aren't add-ons. They're the infrastructure that turns replies into revenue.
Paid ads are a natural next step once cold email has validated your offer and messaging. Once you know which angle resonates and you have a conversion system that works, you can point paid traffic at the same funnel and scale from there. The pipeline we build is designed to work for both cold email traffic and paid traffic.
The referral model feels safe because it's familiar. But it means your business grows at someone else's pace. Whenever they happen to mention you, to whoever they happen to know.
That's not a growth strategy. It's waiting.
What I'm offering is control over your own lead flow. The ability to decide how many qualified conversations you want to have this quarter and build toward that number deliberately. A system that gets smarter every month it runs. And a pricing model that means the only thing you pay for is actual results.
If that's the kind of growth you're looking for, I'd like to have the conversation.